I’m not looking for the ultimate image, the ultimate essence of someone. The chances of that happening are far and few between.
— Annie Leibovitz
Hi, my name is Joanna
I'm a musicians' and bands' photographer based in Berlin. For over 10 years, I've been working with musicians and artists, photographing them both in the studio and on stage.
Great portraits make an artist recognizable, catching people's attention before they even hear their music, so I focus on creating strong visual identities that represent each artist's style and soul.
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About me
In my life, two expansive realms, that of music and photography, intertwine. This is why, since many years, I've been collaborating with musicians and artists, assisting them in crafting meaningful visual identities that reflect their artistic essence.
I work with anyone who wants more than just visually appealing photographs. You don't have to be a musician or an artist: if you feel that you want to show something that holds personal value or tell your unique story, you're at the right address.
How I work
My approach to photography is intuitive and holistic.
You might think that I only take photos, but in reality...
I create space
I became interested in understanding human nature and trauma because my own life hit rock bottom. This journey of survival became my path to growth and healing. It taught me to be a keen observer and to practice non-judgment and self-compassion. These lessons spill over into every interaction I have, also as a photographer.
While some might tell you to check your emotions at the door, I say bring it all in. Your full, messy, complicated self is welcome in my studio. The raw, real human experience is what makes each photoshoot unique and authentic. The energy we create together is something you'll feel when you see the final images – it's unavoidable and real. You'll be fine. And your photos will be great.
I guide you
Specializing in photography for musicians, I know that the photos you’re here for serve a specific purpose. With my background in marketing, I understand that your audience will connect with you and your music or art through these images. A strong photo can really grab their attention and make them stop scrolling. That’s why, before the shoot I’ll ask you to share links to your website and music so I can get a feel for who you are, and then we’ll chat about your expectations and ideas.
How do you want your audience to see you? That’s what visual identity is all about. We’ll shape it together through your look, the studio setup, lighting, any extra elements, and the overall vibe we create.
If everything in life is set in some context - the photo should reflect that too.
In order to create something meaningful for you, like artist visual identity or personal branding, we need to explore the key elements of your life or work - and they will be our guides during the photoshoot.
