I’m not looking for the ultimate image, the ultimate essence of someone. The chances of that happening are far and few between.
— Annie Leibovitz
Hi, my name is Joanna
I'm a musicians' and bands' photographer based in Berlin. For over 10 years, I've been working with musicians and artists, photographing them both in the studio and on stage.
Great portraits make an artist recognizable, catching people's attention before they even hear their music, so I focus on creating strong visual identities that represent each artist's style and soul.
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About me
In my life, two expansive realms, that of music and photography, intertwine. This is why, since many years, I've been collaborating with musicians and artists, assisting them in crafting meaningful visual identities that reflect their artistic essence.
I work with anyone who wants more than just visually appealing photographs. You don't have to be a musician or an artist: if you feel that you want to show something that holds personal value or tell your unique story, you're at the right address.
How I work
My approach to photography is intuitive and holistic. You might think that I only take photos, but in reality...
I create space
I often hear from my clients that I create a special kind of space during our shoots—and that truly is the best compliment I could receive—because I know that posing for photos can be stressful and feel unnatural.
Annie Leibovitz, one of my favorite inspirations, once said, “There is a myth that the portrait photographer is supposed to make the subject relax". Well, here's the thing: The energy I bring into the studio undeniably influences my clients. To create an open and relaxed atmosphere, I first need to cultivate that openness within myself. I can’t just “create” it; that would feel forced and unnatural. I’ve come to realize that who I am—shaped by my life experiences, the way I've learned to live and how I treat myself—affects how I connect and work with others, both in the studio and in life. This connection truly makes all the difference.
I guide you
Specializing in photography for musicians, I know that the photos you’re here for serve a specific purpose. With my background in marketing, I understand that your audience will connect with you and your music or art through these images. A strong photo can really grab their attention and make them stop scrolling. That’s why, before the shoot I’ll ask you to share links to your website and music so I can get a feel for who you are, and then we’ll chat about your expectations and ideas.
How do you want your audience to see you? That’s what visual identity is all about. We’ll shape it together through your look, the studio setup, lighting, any extra elements, and the overall vibe we create.
If everything in life is set in some context - the photo should reflect that too.
In order to create something meaningful for you, like artist visual identity or personal branding, we need to explore the key elements of your life or work - and they will be our guides during the photoshoot.




